Blar i UiS Brage på forfatter "Syrstad, Ingvild"
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"Be Stupid!" -An analysis of lifestyle and gender in a Diesel advertising campaign
Syrstad, Ingvild (Masteroppgave/UIS-HF-IKS/2013;, Master thesis, 2013-06-06)This thesis is a study of contemporary advertising, aiming to show how the global jeans brand Diesel communicates aspects of lifestyle and gender in their campaign Be Stupid from 2010. By an analysis of the campaign, the ...